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Registration Speakers Agenda Accomodations Partners/Sponsors Atlanta Hotspots Conference Proceedings 2007 Conference Recap

5. psychological
 Factors - how much a person amenable to others' influence, what are the beliefs and habits. The key to successful trading is a few points
1. Speaking consumer the truth about the products offered.
2. When the sale of goods, to give him information about a simple, understandable language, without unnecessary scientific terms that customers simply cannot understand.
 3. Seller
Also should be even and a bit of a psychologist and talk to the buyer, taking into account his personal characteristics. The information about this product should reach out tactfully, with no need to offend the dignity of other customers and their interests.
Successful trade promotes proper layout of goods on the trading floor. Correctly located the goods can be quickly sold. Using the correct layout of the goods, you can create the right impression about the store. If the buyer at the entrance to the store sees a product at a reasonable price, he has the impression that the entire product has low prices. This may attract those buyers, the purpose of which - not buy a very expensive commodity. Placed at the entrance to the hall selling expensive high-quality goods at the buyer create a high opinion about the quality of products in the store. And besides, expensive high-quality goods, located at the entrance, has more to be sold than if it is located closer to the exit. Why? Simple shopping cart is still empty, and he has the desire to buy something, and the output even liked the product may simply not fit into the shopping cart.
When selling goods for children increases the sale of a product to its proper location
It is this product is quite different from the rules of the location of the goods for adult consumers. Although this difference is only in the location of the shelves for children's products. The principle of its location is the same. Merchandise which is located at eye level, the buyer sold much better than located in a different way. Hence, a product intended for children, should be expanded at the lower shelves so that the child could examine it and choose what he wants.