Conference Details:

Date:  August 26-27, 2008
Location:  Villa Christina

Rate:  
Both Days - $150
Single Day - $99

200 Attendees from around the country.

Over 60 speakers.

Who should attend?
CIO, CTO, CMO Director/VP/Consultants/Solution Providers, Marketing Strategy Leaders (CMOs, Marketing Managers), IT Directors, Technical Marketing Leaders, Data Managers & Analyst, Call Center Managers/Operations.

Tuesday - April 17, 2007 (Day One)

7:00am-8:845am - Event Registration, Breakfast, Networking

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8:45am-9:00am - Welcome & Introduction
Art Hall, President, CRMA Atlanta & VP, Sales & Customer Care Operations, NetBank
Jeff Pedowitz, Executive Vice President, CRMA Atlanta & Director of Professional Services, Eloqua
Michael Thomas, President, CRMA National & National CRM Sales Director, RWD Technologies

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9:00am to 10:30am - Morning Keynote Presentation - "A Taste of CRM 2.0"

Paul Greenberg, President, The 56 Group and Author "CRM at the Speed of Light"

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10:30am to 11:00am - Break, Refreshments, Networking & Solution Provider Exhibits

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11:00am to 11:30am - "Getting the Most BANG Out of Your Marketing Buck: The Critical Role of Marketing Capabilities"

Dr. Naras Eechambadi, CEO, Quaero
Raj Srivastava, Director, Zyman Brand Science Institute at Emory University
Naveen Donthu, Katherine S. Bernhardt Research Professor and Professor of Marketing, Georgia State University

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12:00pm-2:00pm Lunch Keynote Presentation

"Customer Experience Management (CEM): The Next Evolution of CRM" Harris Gordon, Managing Director, Alvarez & Marsal

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2:00pm to 3:00pm - Concurrent Sessions (Choose either of the 2 Sessions*)

"Software as a Service (SaaS)- Impact and Opportunities in CRM" • Bruce Culbert, Managing Partner, BPT Partners LLC, Speaker   "On-Demand MRM: The Marketer's Lifesaver: Why it's Hot! What it Is & What it's Not" • Bill McInerny, President & COO, MarketingCentral, Moderator • Phil Rubin, President, rDialogue, Panelist • Dave Sutton, Managing Partner, TopRight, Panelist Session Abstract The role of Marketing has never been more visible or more challenging than today    Marketers are responsible for branding efforts as well as generating qualified leads– and they are expected to handle these responsibilities with fewer resources than ever before – Additionally, the nature of Marketing is collaborative, requiring some form of automation to effectively manage – Technology designed to handle the Marketer’s unique challenges has arrived.   It’s called On-Demand Marketing Resource Management (MRM) and is a Marketer’s lifesaver. In this lively session, Marketing experts, Bill McInerny (President, MarketingCentral),  Phil Rubin (President rDialogue) & Dave Sutton (Founder, Marketing Scientists) will explain what MRM is and is not.  They will discuss the value of MRM as a tactical productivity tool as well as a strategic tool for increasing brand awareness and customer loyalty. Delegates will learn: •What is MRM and how it came into being? • Why an On-Demand MRM system is the smartest and safest route. • What is Enterprise Marketing Management and why ROI must be at the center. • The importance of taking ownership of the brand experience. • Next generation MRM.

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3:00pm to 3:30pm - Break, Refreshments, Networking & Solution Provider Exhibits

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3:30pm to 4:30pm - Concurrent Sessions (Choose Any of the 3 Sessions*)

"Leading Enterprise-wide Action and Driving Change from Customer Feedback" • John Chisolm, CEO and Chairman, CustomerSat, Moderator • Jamey Lutz, VP, Office of the Customer, HomeBanc, Speaker • Roger Blumberg, Senior Director, Customer Advocacy, Ariba, Speaker • Bob Anservitz, Performance Management, AT&T, Speaker • Lillian Anderson-Gaskins, Manager of Customer Experience & Quality Assurance, NetBank, Speaker   "The New Call Center: How Sexy Technology, Improved Processes and Enterprise Visibility Drive Revenue and a Better Customer Experience" • Ginger Conlon, Editor-in-Chief, 1to1 Magazine, Moderator • Debbie Qaqish, VP of Marketing, Knowlagent, Speaker • Anna Convery, SVP of Marketing & Product Development, Nexidia, Speaker • Kevin Hegebarth, VP of Marketing, GMT, Speaker • Eric Camulli, Director of Technology, Virtual Hold, Speaker   "What's Next for the Customer Experience: Industry Experts Weigh-In on Groundbreaking Ideas and Concepts to Improve Customer Loyalty" • Kim Proctor, Principal, CustomersThatClick, Speaker • Steve Cohn, CSP, People to People Learning, Speaker • Ken Bott, Director, Global Consumer Marketing, InterContinental Hotels Group • Suzanne Dunham, Senior VP, Customer Service, Integrated Broadband Services, Speaker

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4:30pm-6:00pm - Break, Refreshments, Networking & Solution Provider Exhibits

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6:00pm to 7:00pm - Cocktail Keynote Presentation

"The Rise of Direct Marketing & the Fall of Everything Else"
Chet Meisner, Founder, Meisner Direct

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7:00pm-8:30pm - 1to1 Magazine 2007 Customer Champions Dinner & Panel

Ginger Conlon, Editor-in-Chief, 1to1 Magazine, Moderator

Customer Centricity Meets Profitability

1to1 Magazine will unveil its 2007 Customer Champions throughout Day 1. Prior to each of the day’s keynotes 1to1 Magazine Editor-in-Chief Ginger Conlon will interview several Champions in  "Hot Seat" style, during which they will reveal their secrets to using customer centricity to boost the bottom line. Topics will include creating a customer-focused culture through employee engagement, uncovering actionable insight from customer data, and growing profitable customer relationships by creating a loyalty-building customer experience.  The dynamic format will provide prescriptive information and "quick hit" action items that you can take with you to boost your approach to customer experience management

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8:30pm-9:00pm - Day One Wrap Up & Close
Art Hall, President, CRMA Atlanta & VP, Sales & Customer Care Operations, NetBank
Jeff Pedowitz, Executive Vice President, CRMA Atlanta & Director of Professional Services, Eloqua
Michael Thomas, President, CRMA National & National CRM Sales Director, RWD Technologies

Wednesday - April 18, 2007 (Day Two)

7:00am-8:45am - Breakfast and Networking

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7:30am-8:30am - "For Members Only" - Breakfast with Don Peppers, co-founder, Peppers & Rogers Group

Session intended for CRMA members, speakers and solution providers
Moderated by Ginger Colon, Editor-in-Chief, 1to1 Magazine

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8:45am-9:00am - Welcome, Introduction & Recap of Day 1

Art Hall, President, CRMA Atlanta & VP, Sales & Customer Care Operations, NetBank
Jeff Pedowitz, Executive Vice President, CRMA Atlanta & Director of Professional Services, Eloqua
Michael Thomas, President, CRMA National & National CRM Sales Director, RWD Technologies

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9:00am-10:30am - Morning Keynote Presentation - "Return on Customer^SM"

Don Peppers, co-founder, Peppers & Rogers Group, co-author "Return on Customer^SM"

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10:30am-11:00am - Break, Refreshments, Networking & Solution Provider Exhibits

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11:00am-12:00pm - Concurrent Sessions (Choose any of the 3 Sessions*)

"How to Hire, Develop and Retain Employee Skills Geared Towards the Customer Experience" • Amelia Fox, Director, Alvarez & Marsal, Moderator • Nancy Lewis, Founder, Progressive Techniques, Speaker • Tony Anello, VP of Sales, PreVisor, Speaker • Don Doster, President & CEO, Global Behavioral Solutions, LLC, Speaker • Greg Pyne, Owner, Point of Impact Consulting, Speaker   "Embracing Web 2.0 - The New Way to Interact With Your Customers" • Paul Greenberg, Founder, The 56 Group, Moderator • Raj Choudhury, VP of Strategy, Spunlogic, Speaker • Lisa Aloisio, Director of Communications, Autotrader.com, Speaker • Johan Grundin, Manager, CRM & International Sales, SAAB USA, Speaker • Sherry Heyl, CEO & Idealist, What A Concept!, Speaker • Brent Leary, Partner, CRM Essentials, Speaker   “Change at the Speed of Life: Best Practices for Managing Successful Adoption of CRM/CEM” • Paul Johnson, Trouble Breaker #1, Shortcuts to Results, Speaker Successful CRM/CEM adoption only looks easy.  The changes required are hard, especially when life -- and people -- get in the way. Join this invigorating session and discover how to quickly remove the obstacles life will throw in front of your project. First you'll learn about Paul Johnson's 6-step change management framework, and then the talent in the room (folks like you) is going to roll up their sleeves and share what they know.  When we're done, each participant will have a collection of best practices and plenty of new ideas, plus a working framework in which to apply them. Attend this session and receive a detailed, step-by-step program you can use to ensure successful adoption of your CRM/CEM projects.

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12:00pm-2:00pm - Lunch Keynote Presentation

"Customer Self-Service: From the Utilitarian to the Tribal Customer"
Lior Arussy, President & CEO, Strativity Group and author of "Passionate & Profitable: Why Customer Strategies Fail and 10 Steps To Do Them Right!"

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2:00pm to 3:00pm - Concurrent Sessions (Choose any of the 3 Sessions*)

"Agile Customer Lifecycle Management Strategy" • Dr. Rob Cooley, VP Technical Operations North America , KXEN, Moderator • Gareth Herschel, Research Director, Gartner, Speaker & Industry Expert • Dr. Seymour Douglas, Executive Director Analytics, Cox Communications, Speaker   "The Economics of Customer Loyalty" • Ron Fisher, CEO & Founder, Profiling Solutions, Speaker   “Measuring Key Attitudinal IndicatorsTM: Egg's Holistic View of The Customer Experience” • Gary Schwartz, Vice President, Product Marketing, FIRM, Speaker • John Jenick, Head of Customer Experience Measurement and Action, Egg, Speaker

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3:00pm to 3:30pm - Closing Remarks

Art Hall, President, CRMA Atlanta & VP, Sales & Customer Care Operations, NetBank
Jeff Pedowitz, Executive Vice President, CRMA Atlanta & Director of Professional Services, Eloqua
Michael Thomas, President, CRMA National & National CRM Sales Director, RWD Technologies